The Best Corporate Communications Books

Best Corporate Communications Books

Author Title Keyword

US Bestsellers UK Bestsellers France - Meilleurs Ventes Canada Bestsellers Germany Bestsellers

Book Selections Amazon.ca Bestsellers Amazon.co.uk Bestsellers Amazon.com Bestsellers Amazon.de Bestsellers Amazon.fr Meilleurs Ventes Business Books Career Books Children's Books Communication Skills Computing Books Corporate Communications Fiction Books Food and Drink Books History Books American History British History Canadian History Job books - USA Human Resource Books - Canada Human Resource Books - UK Human Resource Books - USA Learning/Knowledge Management Marketing Books Management Books Organization Books Psychology Books Strategy Books Marketing Communications: Engagement, Strategies and Practice: Enhanced Media Edition by Chris Fill Unlike most texts on the subject, this book focuses on the "why" of marketing communications, encouraging students to take an analytical, reflective approach. Relied upon by undergraduates and CIM students, this is an essential text just got even better in the new enhanced media edition. This includes a new chapter on e-communications, interviews with Chris Fill to introduce each part of the book, further video interviews with real marketing managers who show how the theory works in the real world. There are also new self-assessment questions for students to use to make sure they have fully understood what they have learnt and to practice for their exams. This enhanced media edition really does give students the best way to master their subject. More information and prices from: Amazon.com - US dollars Amazon.ca - Canadian dollars Amazon.co.uk - British pounds Amazon.de - Euros Amazon.fr - Euros Books Enter keywords... The Best Corporate Communications Books Corporate Communication by Paul Argenti Argenti's "Corporate Communication" was the first text to tackle this subject, and now in its fourth edition, it remains the most comprehensive book in this field. "Corporate Communications" describes the changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years - mistrust and skepticism of corporate entities is high, as are expectations that companies will "give back" to society through philanthropy, community involvement, or environmental protection activities. By showing readers the importance of creating a coordinated corporate communication system, organizations will benefit with important strategies and tools that few companies in the world are using yet. This new edition shows what companies need to know about advanced communication strategies to stay one step ahead of the competition. More information and prices from: Amazon.com - US dollars Amazon.ca - Canadian dollars Amazon.co.uk - British pounds Amazon.de - Euros Amazon.fr - Euros Strategies and Tools for Corporate Blogging by John Cass If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign. This book: Provides tools for companies to interact with customers through blogging communities; Shows how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies; Describes how to optimize blog articles for blog search engines and provides content strategies; And provides companies the planning tools to evaluate its blogging community and company resources for effective blogging. More information and prices from: Amazon.com - US dollars Amazon.ca - Canadian dollars Amazon.co.uk - British pounds Amazon.de - Euros Amazon.fr - Euros The Secret Language of Leadership: How Leaders Inspire Action Through Narrative by Stephen Denning The book introduces the concept of narrative intelligence - an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book’s lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents—anyone who is setting out to the change the world. More information and prices from: Amazon.com - US dollars Amazon.ca - Canadian dollars Amazon.co.uk - British pounds Amazon.de - Euros Amazon.fr - Euros Corporate Communications: Theory and Practice by Joep P Cornelissen Illustrative examples and case studies are truly international; based on companies in the United States, United Kingdom, continental Europe and elsewhere.The book provides: insights into the nature of the corporate communication profession; the issues that define this profession; the strategies and activities that fall within its remit; and, the ways in which it can be managed and organized in companies and agencies alike. It addresses three important questions: What is corporate communications, and how can it be defined? What strategies and activities are central to this profession? What is the organizational location, status and role of this profession?Important issues (e.g. corporate social responsibility, stakeholder management, integrated communications, reputation management) in managing and organizing corporate communications are all discussed, providing practising managers with appropriate concepts, theories and tools to make better management and communication decisions. More information and prices from: Amazon.com - US dollars Amazon.ca - Canadian dollars Amazon.co.uk - British pounds Amazon.de - Euros Amazon.fr - Euros Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management by Charles J. Fombrun This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. "Essentials of Corporate Communication" features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field. More information and prices from: Amazon.com - US dollars Amazon.ca - Canadian dollars Amazon.co.uk - British pounds Amazon.de - Euros Amazon.fr - Euros The Extra Mile: How to Engage Your People to Win by David MacLeod and Chris Brady "If you look around your business, are your staff really committed to the same goals you are, or are they merely complying with them? Imagine how much further your company could develop if everyone was working to the same expectations." Historically, the company with the best strategy wins. But not any longer. If you want to win, you need to find something else. You need your people to be engaged. Organisations that have energized and aligned their people in pursuing the same goals and vision will have the advantage. Over time they will beat those organisations whose employees can give the company speech but who have not fully brought to bear all their talents and energy. This book recognizes this new competitive reality. Based on original research and with over 30,000 interviews conducted worldwide with some of the world's top leaders from companies such as BAE, Nationwide, and Tesco, The Extra Mile will ensure you get the most out of your people so that your organisation comes out on top. More information and prices from: Amazon.com - US dollars Amazon.ca - Canadian dollars Amazon.co.uk - British pounds Amazon.de - Euros Amazon.fr - Euros Book Extracts & Articles Careers Winners Make Their Own Good Luck 4 Steps to Cringe-Free Networking Scuba Diving Marketing Director Culture American Sayings: Foreigners' Windows Into US Culture Learning The value of lectures Knowledge Management The adult learner - andragogy Induction - orienting new employees The role of the trainer Learning Organizations Management The Community Practicing "Enlightened Power" When Generations Collide Employee Involvement Employee Involvement, Employee-Centred Management and Empowerment Mergers and Acquisitions - the HR Dimension Employee Relations in the Asia Pacific Why is HRM increasingly important? High Performance Management Systems The Harvard Map of HRM Stakeholder theory Society Must Demand Honesty in Business, Say Entrepreneurs Work Leaders Filling the Glass: The Skeptic's Guide to Positive Thinking in Business Chicken Soup Author's 4 Steps to Massive Success Formula UK Employment Law Psychology Introduction to Psychology Stress in the 21st Century Decisions and Problem-Solving Consciousness William James and the Principles of Psychology Straight Talk about Psychological Testing for Kids People who find relationships difficult value marriage most Recognizing faces and moods Possible Causes of Dyslexia Mapping Choice-Making in the Brain Sales Sales and Marketing Strategies for Era 3: How To Leverage Value To Win-And Keep-Profitable Customers. Five Simple Clues for How to Recognize a Great Salesperson The Three Traps of Selling Conventionally in a Complex New World How to Prevent "Unpaid Consulting" - Timely Advice For Today's Sales Professionals Is Part of Your Sales Force On Life Support? Recovering Lost Customers Small Business Entrepreneurship: Do YOU Have What It Takes? The entrepreneur - starting your own business All Products Books Pop Music Classical Music Videos Toys Consumer Electronics Home Improvement Search by keywords:

Book Selections

Amazon.ca Bestsellers

Amazon.co.uk Bestsellers

Amazon.com Bestsellers

Amazon.de Bestsellers

Amazon.fr Meilleurs Ventes

Business Books

Career Books

Children's Books

Communication Skills

Computing Books

Corporate Communications

Fiction Books

Food and Drink Books

History Books

American History

British History

Canadian History

Job books - USA

Human Resource Books - Canada

Human Resource Books - UK

Human Resource Books - USA

Learning/Knowledge Management

Marketing Books

Management Books

Organization Books

Psychology Books

Strategy Books

Marketing Communications: Engagement, Strategies and Practice: Enhanced Media Edition by Chris Fill Unlike most texts on the subject, this book focuses on the "why" of marketing communications, encouraging students to take an analytical, reflective approach. Relied upon by undergraduates and CIM students, this is an essential text just got even better in the new enhanced media edition. This includes a new chapter on e-communications, interviews with Chris Fill to introduce each part of the book, further video interviews with real marketing managers who show how the theory works in the real world. There are also new self-assessment questions for students to use to make sure they have fully understood what they have learnt and to practice for their exams. This enhanced media edition really does give students the best way to master their subject. More information and prices from: Amazon.com - US dollars Amazon.ca - Canadian dollars Amazon.co.uk - British pounds Amazon.de - Euros Amazon.fr - Euros Books Enter keywords...

Books

Enter keywords...

Corporate Communication by Paul Argenti Argenti's "Corporate Communication" was the first text to tackle this subject, and now in its fourth edition, it remains the most comprehensive book in this field. "Corporate Communications" describes the changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years - mistrust and skepticism of corporate entities is high, as are expectations that companies will "give back" to society through philanthropy, community involvement, or environmental protection activities. By showing readers the importance of creating a coordinated corporate communication system, organizations will benefit with important strategies and tools that few companies in the world are using yet. This new edition shows what companies need to know about advanced communication strategies to stay one step ahead of the competition. More information and prices from: Amazon.com - US dollars Amazon.ca - Canadian dollars Amazon.co.uk - British pounds Amazon.de - Euros Amazon.fr - Euros Strategies and Tools for Corporate Blogging by John Cass If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign. This book: Provides tools for companies to interact with customers through blogging communities; Shows how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies; Describes how to optimize blog articles for blog search engines and provides content strategies; And provides companies the planning tools to evaluate its blogging community and company resources for effective blogging. More information and prices from: Amazon.com - US dollars Amazon.ca - Canadian dollars Amazon.co.uk - British pounds Amazon.de - Euros Amazon.fr - Euros The Secret Language of Leadership: How Leaders Inspire Action Through Narrative by Stephen Denning The book introduces the concept of narrative intelligence - an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book’s lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents—anyone who is setting out to the change the world. More information and prices from: Amazon.com - US dollars Amazon.ca - Canadian dollars Amazon.co.uk - British pounds Amazon.de - Euros Amazon.fr - Euros Corporate Communications: Theory and Practice by Joep P Cornelissen Illustrative examples and case studies are truly international; based on companies in the United States, United Kingdom, continental Europe and elsewhere.The book provides: insights into the nature of the corporate communication profession; the issues that define this profession; the strategies and activities that fall within its remit; and, the ways in which it can be managed and organized in companies and agencies alike. It addresses three important questions: What is corporate communications, and how can it be defined? What strategies and activities are central to this profession? What is the organizational location, status and role of this profession?Important issues (e.g. corporate social responsibility, stakeholder management, integrated communications, reputation management) in managing and organizing corporate communications are all discussed, providing practising managers with appropriate concepts, theories and tools to make better management and communication decisions. More information and prices from: Amazon.com - US dollars Amazon.ca - Canadian dollars Amazon.co.uk - British pounds Amazon.de - Euros Amazon.fr - Euros Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management by Charles J. Fombrun This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. "Essentials of Corporate Communication" features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field. More information and prices from: Amazon.com - US dollars Amazon.ca - Canadian dollars Amazon.co.uk - British pounds Amazon.de - Euros Amazon.fr - Euros The Extra Mile: How to Engage Your People to Win by David MacLeod and Chris Brady "If you look around your business, are your staff really committed to the same goals you are, or are they merely complying with them? Imagine how much further your company could develop if everyone was working to the same expectations." Historically, the company with the best strategy wins. But not any longer. If you want to win, you need to find something else. You need your people to be engaged. Organisations that have energized and aligned their people in pursuing the same goals and vision will have the advantage. Over time they will beat those organisations whose employees can give the company speech but who have not fully brought to bear all their talents and energy. This book recognizes this new competitive reality. Based on original research and with over 30,000 interviews conducted worldwide with some of the world's top leaders from companies such as BAE, Nationwide, and Tesco, The Extra Mile will ensure you get the most out of your people so that your organisation comes out on top. More information and prices from: Amazon.com - US dollars Amazon.ca - Canadian dollars Amazon.co.uk - British pounds Amazon.de - Euros Amazon.fr - Euros

Book Extracts & Articles

Careers

Winners Make Their Own Good Luck

4 Steps to Cringe-Free Networking

Scuba Diving

Marketing Director

Culture

American Sayings: Foreigners' Windows Into US Culture

Learning

The value of lectures

Knowledge Management

The adult learner - andragogy

Induction - orienting new employees

The role of the trainer

Learning Organizations

Management

The Community Practicing "Enlightened Power"

When Generations Collide

Employee Involvement

Employee Involvement, Employee-Centred Management and Empowerment

Mergers and Acquisitions - the HR Dimension

Employee Relations in the Asia Pacific

Why is HRM increasingly important?

High Performance Management Systems

The Harvard Map of HRM

Stakeholder theory

Society Must Demand Honesty in Business, Say Entrepreneurs

Work Leaders

Filling the Glass: The Skeptic's Guide to Positive Thinking in Business

Chicken Soup Author's 4 Steps to Massive Success Formula

UK Employment Law

Psychology

Introduction to Psychology

Stress in the 21st Century

Decisions and Problem-Solving

Consciousness

William James and the Principles of Psychology

Straight Talk about Psychological Testing for Kids

People who find relationships difficult value marriage most

Recognizing faces and moods

Possible Causes of Dyslexia

Mapping Choice-Making in the Brain

Sales

Sales and Marketing Strategies for Era 3: How To Leverage Value To Win-And Keep-Profitable Customers.

Five Simple Clues for How to Recognize a Great Salesperson

The Three Traps of Selling Conventionally in a Complex New World

How to Prevent "Unpaid Consulting" - Timely Advice For Today's Sales Professionals

Is Part of Your Sales Force On Life Support?

Recovering Lost Customers

Small Business

Entrepreneurship: Do YOU Have What It Takes?

The entrepreneur - starting your own business

All Products Books Pop Music Classical Music Videos Toys Consumer Electronics Home Improvement Search by keywords:

All Products Books Pop Music Classical Music Videos Toys Consumer Electronics Home Improvement Search by keywords:

All Products Books Pop Music Classical Music Videos Toys Consumer Electronics Home Improvement Search by keywords:

Marketing Communications: Engagement, Strategies and Practice: Enhanced Media Edition

The Best Corporate Communications Books

Corporate Communication by Paul Argenti Argenti's "Corporate Communication" was the first text to tackle this subject, and now in its fourth edition, it remains the most comprehensive book in this field. "Corporate Communications" describes the changes in the environment for business that have taken place over the last half-century and their implications for corporate communication. While attitudes about business have never been totally positive, they have reached an all-time low in recent years - mistrust and skepticism of corporate entities is high, as are expectations that companies will "give back" to society through philanthropy, community involvement, or environmental protection activities. By showing readers the importance of creating a coordinated corporate communication system, organizations will benefit with important strategies and tools that few companies in the world are using yet. This new edition shows what companies need to know about advanced communication strategies to stay one step ahead of the competition. More information and prices from: Amazon.com - US dollars Amazon.ca - Canadian dollars Amazon.co.uk - British pounds Amazon.de - Euros Amazon.fr - Euros Strategies and Tools for Corporate Blogging by John Cass If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign. This book: Provides tools for companies to interact with customers through blogging communities; Shows how to transform public relations and search marketing through consumer-generated media, RSS feeds and comment interaction strategies; Describes how to optimize blog articles for blog search engines and provides content strategies; And provides companies the planning tools to evaluate its blogging community and company resources for effective blogging. More information and prices from: Amazon.com - US dollars Amazon.ca - Canadian dollars Amazon.co.uk - British pounds Amazon.de - Euros Amazon.fr - Euros The Secret Language of Leadership: How Leaders Inspire Action Through Narrative by Stephen Denning The book introduces the concept of narrative intelligence - an ability to understand and act and react agilely in the quicksilver world of interacting narratives. It shows why this is key to the central task of leadership, what its dimensions are, and how you can measure it. The book’s lucid explanations, vivid examples and practical tips are essential reading for CEOs, managers, change agents, marketers, salespersons, brand managers, politicians, teachers, parents—anyone who is setting out to the change the world. More information and prices from: Amazon.com - US dollars Amazon.ca - Canadian dollars Amazon.co.uk - British pounds Amazon.de - Euros Amazon.fr - Euros Corporate Communications: Theory and Practice by Joep P Cornelissen Illustrative examples and case studies are truly international; based on companies in the United States, United Kingdom, continental Europe and elsewhere.The book provides: insights into the nature of the corporate communication profession; the issues that define this profession; the strategies and activities that fall within its remit; and, the ways in which it can be managed and organized in companies and agencies alike. It addresses three important questions: What is corporate communications, and how can it be defined? What strategies and activities are central to this profession? What is the organizational location, status and role of this profession?Important issues (e.g. corporate social responsibility, stakeholder management, integrated communications, reputation management) in managing and organizing corporate communications are all discussed, providing practising managers with appropriate concepts, theories and tools to make better management and communication decisions. More information and prices from: Amazon.com - US dollars Amazon.ca - Canadian dollars Amazon.co.uk - British pounds Amazon.de - Euros Amazon.fr - Euros Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management by Charles J. Fombrun This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company's key audience depends upon all of the company's internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. "Essentials of Corporate Communication" features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field. More information and prices from: Amazon.com - US dollars Amazon.ca - Canadian dollars Amazon.co.uk - British pounds Amazon.de - Euros Amazon.fr - Euros The Extra Mile: How to Engage Your People to Win by David MacLeod and Chris Brady "If you look around your business, are your staff really committed to the same goals you are, or are they merely complying with them? Imagine how much further your company could develop if everyone was working to the same expectations." Historically, the company with the best strategy wins. But not any longer. If you want to win, you need to find something else. You need your people to be engaged. Organisations that have energized and aligned their people in pursuing the same goals and vision will have the advantage. Over time they will beat those organisations whose employees can give the company speech but who have not fully brought to bear all their talents and energy. This book recognizes this new competitive reality. Based on original research and with over 30,000 interviews conducted worldwide with some of the world's top leaders from companies such as BAE, Nationwide, and Tesco, The Extra Mile will ensure you get the most out of your people so that your organisation comes out on top. More information and prices from: Amazon.com - US dollars Amazon.ca - Canadian dollars Amazon.co.uk - British pounds Amazon.de - Euros Amazon.fr - Euros

Corporate Communication

Strategies and Tools for Corporate Blogging

The Secret Language of Leadership: How Leaders Inspire Action Through Narrative

Corporate Communications: Theory and Practice

Essentials of Corporate Communication: Implementing Practices for Effective Reputation Management

The Extra Mile: How to Engage Your People to Win

All Products Books Pop Music Classical Music Videos Toys Consumer Electronics Home Improvement Search by keywords:

All Products Books Pop Music Classical Music Videos Toys Consumer Electronics Home Improvement Search by keywords:

All Products Books Pop Music Classical Music Videos Toys Consumer Electronics Home Improvement Search by keywords:

All Products Books Pop Music Classical Music Videos Toys Consumer Electronics Home Improvement Search by keywords:

All Products Books Pop Music Classical Music Videos Toys Consumer Electronics Home Improvement Search by keywords:

All Products Books Pop Music Classical Music Videos Toys Consumer Electronics Home Improvement Search by keywords:

Search by keywords:

Contact Links Privacy Policy

Copyright © 1997-2008 Alan Price and HRM Guide Network contributors. All rights reserved.